The partnership between the Dallas Cowboys and the Blockchain.com company marks a start for football teams that want to enter the world of cryptocurrency.
Blockchain.com is a website that allows the sale, trade, or buying of cryptocurrency. Now that it is allied with the NFL team, it will be the digital asset platform to receive sponsor´s support or other economic trades according to CBS News.
Jerry Jones, the president, and owner of the Cowboy´s said in a press conference “I do have some instincts. Blockchain.com is going to be the way to go in this country and the Dallas Cowboys are going to put everything we’ve got behind it to make it a household word.” Jones added that he is taking a dip into the future.
The partnership includes additionally other benefits such as advertising campaigns and rights to social and digital integrations. The team said at a press conference that this alliance also has an educational objective, as it will help fans learn about digital asset spaces.