It’s been a while since generative AI was available for the public, and paradigms have shifted rapidly. The impact that AI has had is real and implementing it on business strategies will become critical in the future.

According to an article published in Forbes, companies using AI in sales have reported a 50% increase in leads, reduced call time by up to 70% and reduced costs by up to 60%. This is why it’s important to know how to implement AI in sales and to understand how this tool will shape the future.

For example, generative AI could be implemented for data analysis. Generative AI is capable of writing code to give you insights of the real world. You can ask it to give you the three most important services for business in the next quarter in Texas. You can also buy a large data set and ask the AI to give you a code that can return the insights that you want.

AI can also help you write marketing messages for particular platforms and targeted to a specific public. For example, you can ask the AI to write a copy for an ad targeted to males in their thirties that live in Utah.

There are also AI tools that can create websites based on inputs. You can use these tools to improve your website and make it easier for the user, whilst at the same time optimizing its performance.

It is important to know that some generative AI tools have limits. ChatGPT, for example, stopped updating its dataset in 2021 and may also produce incorrect or false information, so it is important to always check or ask for the sources. Keep in mind that AI is currently unable to replace professionals’ work, but it can surely help you save time and money when used properly.